Brand & Profile Penetration
Sometimes clichés can be over used, but one that is proved over and over again in all types of business is that people buy from people. But in the modern business world there is just not enough time to do all the meetings and networking events available.
Social Networking can help provide an online profile for you and your brand, and allow you to network in a wider geographic and demographic catchment than otherwise possible.
How would Evolvin help with my brand & profile penetration?
You will know how you want your brand to be viewed, and should already have an idea of your perfect client. Using this information we will identify the correct social networks to represent your product.
From this point we will create branded pages on the social channels, setup feeds from existing content sources, such as your website, perform a baseline of existing brand penetration, and configure monitoring and reporting tools to help track ROI.
As part of your social strategy we can also identify and work with the key individuals in your business; these are the people who have expertise in their fields, and can provide content for your social network. We will create outlets for this expert content that may include setting up new blogs, distributing content to industry specific forums and discussion groups, and prompting the individuals to take part in relevant topics others start.
At every stage we will be able to track the content that works and the topics that generate the most response, and tweak the marketing strategy to incorporate the findings.
There's strength in numbers...
The pace of development and change on the internet is staggering, and there is a growing number of social, bookmarking, networking, blogging and other related sites. So many in-fact that is a a full time job to keep up with them all, and how to interact with them for best effect.
Whilst everyone has heard of Facebook, LinkedIn, YouTube and Twitter, see how many of the other icons below you recognise and know what they offer.
Contact us today to see how Evolvin Social Marketing can increase your brand & profile penetration.