Last year, the world of social media has been a colorful one. A variety of campaigns from different businesses have been launched in different platforms. Some have succeeded in being able to target their intended audience while there are some cases wherein companies learned about how they can improve their strategies. In this case, the rest of this article will let you know some of the best social media campaigns in 2013.
Real Beauty Sketches by Dove
Based on a research that has been done by Dove, women are the worst critics of themselves, which is exactly what they use in order to fuel this marketing campaign. An artist has been hired to sketch the subject based on how she perceives herself and based on how others perceive her. The result is striking, noting how women have negative perceptions about themselves. It was noticed by as much as 114 million views, which is considered to be the current number to beat in the world of social media campaigns.
Christmas Miracle by WestJet Airlines
When this campaign has been made public, a lot of people hoped to have been in the said flight where the passengers are given the gifts that they desire. It is very timely as it promotes the value of giving during the Christmas season. Two days after uploading the video, it has immediately reached more than 2 million views and became a very shareable content because of the theme that is very timely and the smile that brings to its viewers.
Do Us a Flavor by Lay’s
Encouraging participation from your market is one thing that can make a successful strategy in social media. This is exactly what Lay’s did. They invited fans to give suggestions of the flavors of the chips that they want. They were able to gather as many as 3.8 million suggestions and came with the top three, which were produced and sold. With a purchase of the flavors released, the public can vote on which one they like the best. In the end, it was Cheesy Garlic Bread that won, giving the one who suggested such a prize money worth a million dollar.
The Epic Split by Volvo Trucks
The mere fact that it stars Jean Claude Van-Damme is already enough reason to believe that it is going to attract attention. His awesome split in between the two Volvo trucks moving backwards showed how the said brand has mastered its game. It has earned a variety of awards in the advertising community and has been spoofed by several famous personalities, which is a proof of its global popularity.
Super Bowl Tweet by Oreo
During the third quarter of the Super Bowl XLVIII, the game experienced a disruption after a 34-minute outage. This has lead into negative reactions from the fans. Oreo, however, took advantage of the moment by releasing a tweet that has captured the attention of the many. This showed how important it is to be timely with the messages that are crafted for the campaigns and how the companies should learn to act quickly, especially given the reach of social media.need more information? visit the original source.