How to Build an Effective Social Media Campaign

In today’s time, the power of social media is undeniable. In its various forms, it has taken the world by storm. In fact, in one study that has been completed by the Pew Research Center, it has been concluded that 73% of people in the United States have social media accounts. In the same research, Facebook has been ranked as the most popular social media site, while other popular choices include Pinterest, Twitter, and Instagram.

With the popularity of social media, it is not at all surprising on why many companies are taking advantage of such in order to reach their customers as part of their marketing strategies. A big part of the customer experience is found on the web, which makes it important for businesses to have such tapped in a market that is characterized by intensity in terms of competition. However, while social media campaigns are indeed effective, there are some things that should be taken into account to make sure that it will reach the target audience.

Integration is the Key

This simply means that you should send a message that is consistent. While there are many social media platforms that you are using, it is important to send the same message to your market. Make sure that your social media strategies will be aligned with each other and will complement other campaigns. They should also be in line with your vision. Through consistency, the message will be received better by the intended recipients and will make the campaign effective.

The Need for Effective Management

Social media is a big thing and it is complex to run, especially for those who do not have knowledge about the said field. In this case, for the campaign to be more effective, it is also necessary for the company to employ a professional who will take care of the social media marketing strategy. There is a need to have a person or a team who will monitor the campaigns and the corrective measures that should be undertaken to make them more effective. There are also some tools that are available for the management of these campaigns, such as in the case of the following:

• Hootsuite
• Buffer

Know the Rules

Depending on the social media platform that is being used, it is also important to read their individual rules, which often comes in their Terms & Conditions. The guidelines for promotions should be followed. Otherwise, the campaign will go into waste as there is a possibility of having it banned or taken out once it has been proven to get out of bounds with the limitations that have been set.


Be One of a Kind

This is one of the most important things that should be done for the effectiveness of the campaign. Given the fact that you are confronted with competition, you need to stand out from the rest. Create a message that is uniquely yours and have it communicated in such a way that you will be on top of the mind of the more reviews at

You need to identify a unique selling proposition, or basically the reason on why you should be perceived as better than other players. Creativity will be vital in crafting a campaign that is one of a kind.

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