Market & Client Engagement
The easiest sales for a business are sales to existing clients, and with this in mind it is important for the modern business to embrace social networks and on-line tools to assist with client engagement, interaction and information dissemination.
Your business also needs to create interest with prospective clients, and one of the ways to generate this engagement is to elevate the profile of you, your staff, and your business so the market respects your comments, and trusts your opinions.
How can Evolvin help my market & client engagement?
There is no single answer for all businesses and industry sectors available on the web: some consumer focused business will find facebook the best channel for client engagement, whilst others may need a closed forum such as a moderated Linkedin group.
As part of your social marketing strategy Evolvin will identify the best mediums to use for your market segments, which will very likely involve multiple networks targeted across your client base and market sector.
We’re often quizzed by clients who are worried about negative or defamatory comments posted against their content and brands, but through a managed social media campaign these risks are mitigated and even turned into positives. It is a lot better to deal with un-happy clients than to ignore them, and therefore allowing your clients to let you know about issues in a managed way will only help in engaging.
Virtually every part of modern day life is now available from smart phones and mobile computing, so allowing your market to interact with you via the social web also increases the likelihood that they will.
Making sure your message is on target...
So we find your perfect audience, and we're just about to launch into a campaign
to engage and interact, but what message do we want to get accross.
The content of your message is as important as the audience you pitch it to.. Evolvin will fit the content to the channel, and through monitoring the response and comments we will also be able to tweak future articles and provide a positive level of interaction.
Feel free to contact us to see how and where Evolvin can best server you and your markets.